70 qt Badlands Cooler

This cooler is great for a weekend trip to the lake or just a night out at the softball fields! My custom cooler turns heads and gets all kinds of complements but better than that it keeps all the contents ice cold! Love the divider and hang basket too! Great product and great company with super fast customer service! A+++

This cooler is more than I expected ( Love the Desert Camo, Extreme head turner ), Well worth every penny spent. Let me first by explaining that I had wanted my cooler customized. I didn’t want it to be your everyday cooler, I wanted more. Big Frig gave me that option to put what I had wanted on the design. No, It’s not a graphic or a sticker on the cooler, It’s embedded into the cooler. I hunt, fish and spend a lot of my time outdoors, and the BadLands cooler hit the nail on the head. From the beginning of the process - Customer Service, Jonny was amazing with communicating back and forth promptly and answering all questions I had. The production timeline was extremely practical with knowing how much thought and hard work goes behind each cooler, Especially customization. The handles on the cooler are comfortable, and the wheels are extremely smooth. Even with going on concrete and rocks, it still rolls smoothly. I’ve had more than a great experience with purchasing all the way up to opening the gigantic box. It’s packaged extremely well, no blemishes on the cooler. The straps to open and close the cooler are well thought out. Not flimsy, nor do I feel as this will break in a few years. I’m 102 pounds and I can easily maneuver this cooler without hesitation. Big Frig is now my go-to for all products going forward. I give my appreciation to the Big Frig family, Brock and Jonny for my awesome cooler.

I love this cooler. It's bigger than other brands and the same weight so the wife can handle getting it out of the vehicle. Ice lasted way longer than our cheap coolers I couldn't believe it!

This would be the ultimate cooler on the market...but... no pull handle kills it. What good are the wheels if it is difficult to pull? The cooler is the bomb but the lack of a fold-out pulling handle still makes the Xxxx more attractive

The wheels are a life saver because this thing is big. If you can’t fit it in here you probably don’t need it. This thing has held ice for 10+ days for me. Love accessory tray and the included divider/cutting board. The one handed locking latches make opening and closing simple and their flush design doesn’t get in the way. The pressure relief valve comes in handy because this thing seals up tight. I have used this many times for cold storage and it also doubles as a dry storage box. Highly recommended!