We have wanted a good cooler for some time now and we stumbled upon the Big Frig brand after buying two of their 30 oz tumblers. My husband loves the tumblers so much he told me to throw away the other brand tumblers that we have and buy more Big Frig. Great price and better quality. For whatever reason we could never get on board with buying the 'other brands'. When we saw the BIg Frig brand, who they are and what they support, we knew this was the cooler for us. Then to add that it comes in a great camo pattern, we were even more excited. We received the 75 quart cooler and loved it SO MUCH that we turned around and bought the 20 quart within one week. Same quality and same standards. Big Frig, we love and support your brand!