I’ve been using Big Frig Badlands coolers for several years. I have several and have bought several for business gifts. I also have a yeti cooler that I bought beforehand. My yeti is in my storage unit and I use my Badlands Coolers almost every weekend. I like the camo color. Should bring back the old camo color, but the snow camo looks good. They look better and have more functional benefits then the yeti and other coolers. Anyone who compares the Badlands cooler to the same size competitors cooler will choose the Badlands.