How to Choose the Right Growlers for Your Online Store
Growlers have become a popular product for online retailers because they serve both practical and lifestyle needs. Customers want containers that can keep beverages cold or hot for long periods while also being durable enough for daily use or outdoor travel. Choosing the right growlers for your online store helps you position your brand as a reliable source of long-lasting drinkware and increases your ability to attract repeat buyers. This guide explains the key factors to consider when selecting growlers that will appeal to a wide audience and perform well in online retail.
Why Are Growlers a Strong Product for Online Stores?
What Makes Growlers Appealing to Customers?
Growlers allow customers to carry larger volumes of beverages, which makes them ideal for trips, gatherings, brewery visits, and outdoor activities. They fill a different need than tumblers and bottles because they are designed for higher capacity. This makes them attractive to families, craft beer enthusiasts, campers, and anyone who wants a reliable way to transport drinks. Their versatility helps them maintain steady sales throughout the year.
How Do Growlers Build Brand Trust for Retailers?
High-quality growlers create a positive impression when customers first interact with your brand. When a growler keeps drinks cold for hours, prevents spills, and withstands everyday use, it becomes a product that customers recommend to others. Reliable performance leads to better reviews and fewer returns, which strengthens your online reputation and supports long-term growth.
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What Size Growlers Should Online Retailers Offer?
Why Start with Thirty-Two Ounce and Sixty-Four Ounce Sizes?
These two sizes are the most widely purchased and cover nearly all customer needs. The 32 oz growler is easy to carry and works well for personal use, making it a strong first choice for buyers who want a portable everyday option. The 64 oz growler appeals to customers who need more volume for sharing, brewery refills, or outdoor trips. Offering both sizes helps create a well-rounded product lineup without overwhelming your inventory.
How Does Capacity Influence Customer Expectations?
Shoppers often associate larger growlers with stronger insulation and greater durability. A sixty-four ounce growler signals a premium, high-performance product, while a thirty-two ounce option represents convenience and portability. Having both sizes available allows customers to select the one that best fits their plans for travel, leisure, or everyday hydration.
Which Materials and Features Matter Most for Online Sales?
Why Do Stainless Steel Growlers Sell Better Than Other Materials?
Stainless steel continues to outperform glass and plastic in online retail because it is durable, temperature retaining, and resistant to wear. Customers appreciate products that stay cold for long periods and do not crack or shatter during shipping. Stainless steel also supports insulated designs that keep beverages fresh, which enhances customer satisfaction and builds trust in your store’s quality standards.
What Features Should Retailers Prioritize?
A secure lid is essential because customers want confidence that the growler will not leak during transport. Strong handles improve carrying comfort, especially with larger sizes. A durable finish protects the exterior from scratches and helps maintain a clean, attractive look. These features influence buying decisions and should be highlighted clearly in your product descriptions to help customers understand the value of what you offer.
What Should Retailers Know About Pricing and Sourcing?
How Do Wholesale Prices Influence Retail Margins?
Sourcing growlers through a reliable wholesale program helps retailers maintain predictable margins. Bulk pricing reduces per-unit cost, which allows for flexible retail pricing and stronger profitability. Understanding your supplier’s minimum order quantities and production timelines also helps maintain steady inventory levels throughout the year.
Why Is Quality Control Important Before Listing Products Online?
Testing sample growlers ensures that your store only sells items that meet customer expectations. Confirming insulation performance, lid security, finish durability, and overall build quality reduces the likelihood of returns. Strong quality control practices help maintain positive reviews and increase the chances of repeat sales.
FAQ - Choosing the Right Growlers for Your Online Store
Which growler size sells best online?
The 32 ounce growler typically sells best for everyday users, while the 64 ounce size is preferred by customers who visit breweries or take longer trips. Big Frig even carries a large 128 ounce growler!
Are stainless steel growlers better for online resale?
Yes. Stainless steel maintains temperature well, resists damage, and ships safely, which leads to fewer returns and higher customer satisfaction.
Should retailers offer customized growlers?
Customization helps differentiate your store and increases perceived value. Options such as engraving or printing make the growlers more appealing as gifts or branded merchandise.
How can retailers highlight growler features effectively?
Clear descriptions, strong photography, and detailed information about capacity, insulation, and materials help customers make confident purchasing decisions.
Build your brand by offering high quality growlers in your online store!
Your customers will love shopping online for these growlers!