Private Label Coolers for Your Brand
What Is Private Labeling and Why It Works
Private labeling is the process of taking a high-quality product, like a Big Frig cooler, and customizing it with your own branding. Instead of promoting another company’s name, private label products carry your logo, message, or design, creating a direct connection between your business and the gear people use every day.
This approach gives your brand a powerful advantage. You get the trusted quality of Big Frig combined with full-color customization that makes your business stand out. Whether you are launching a product line, planning a giveaway, or gearing up a work crew, private labeling helps you do it with a cooler that is built to perform and built to represent.
The Benefits of Private Label Coolers
Build Brand Recognition That Lasts
A branded cooler becomes a long-term asset. It does not just carry your logo, they carry your brand into the hands of real customers. On the shelf or in the field, it delivers value every time it is used. When buyers see your name on a cooler that performs, it reinforces brand trust and makes your products easier to sell, and easier to remember.
Offer Products That Reflect Your Values
Choosing to customize high-quality gear shows you care about what your brand stands for. Instead of relying on generic merchandise, private labeling lets you create something that aligns with your quality standards, company culture, and visual identity.
Add Long-Term Value Through Private Labeling
Private label coolers offer more than short-term exposure. They become lasting representations of your brand. Built to be used, seen, and remembered. Whether you are creating a custom product line, offering branded gear to loyal customers, or building recognition through resale, private labeling turns a single investment into ongoing brand impact.
Have questions about private labeling Big Frig coolers?
Why Choose Big Frig as Your Private Label Partner
Partnering with Big Frig for Private Labeling
Private labeling with Big Frig means more than just adding a logo. It means having access to a proven product line that is ready for your brand to make its mark. You are not starting from scratch, you are partnering with a trusted cooler manufacturer that handles the production, quality control, and fulfillment, so you can focus on growing your brand.
Whether you are launching your own outdoor product line or growing your promotional offerings, we give you the foundation to sell or distribute high-quality coolers under your name. Our private label coolers are made with the same tough roto-molded construction and thick insulation as our Big Frig products, but they are branded and positioned entirely for you.
Options That Fit Your Business
From rugged 70 qt coolers to compact 10 qt models, we offer a full range of sizes to match your needs. Our team can help you choose the right option. Every size is built for real-world use and designed to highlight your branding.
Coolers That Carry Your Brand with Purpose
Built to Perform and Ready to Resell
Big Frig private label coolers are designed for customers who expect durability and performance. With multi-day ice retention and rugged roto-molded construction, these coolers hold up in the toughest conditions. When you add your branding, they become a premium product you can confidently resell under your own name. Whether you are launching a new product line or expanding your outdoor gear offerings, private label coolers give your business a ready-made solution built to deliver.
Putting Your Values Into Every Product
This is not just adding a logo, it is about aligning your brand with products that reflect your values. A cooler that performs well becomes a direct extension of your business. When you choose to put your name on a cooler built for performance, you are reinforcing your commitment to quality. It is not just about visibility, it is about credibility. Customers associate your brand with durability and dependability every time they use it.
How to Get Started with Private Labeling
Customize and Preview Online
Start by visiting our customizer page. Select the cooler size of your choice which you would like to private label. Upload your logo or artwork and preview how it will look on your cooler. You’ll get a real-time visual, and work with our in-house production team, so there are no surprises when your order arrives.
Support for Bulk and Custom Orders
Whether you are ordering ten coolers or five hundred, we will help you through every step. Visit our contact page to talk to our team about sizing, design, and pricing. We will walk you through the process and make sure your private label order gets the attention it deserves.
FAQ - Private Label Coolers for Your Brand
What is a private label cooler?
A private label cooler is a Big Frig cooler customized with your branding. Like a logo, slogan, or custom design, so you can offer it as part of your own product line. You get the same trusted performance from Big Frig, but tailored for resale under your brand.
What customization options are available?
We offer full-color printing for logos, graphics, and messaging. Our team helps ensure your design looks clean, sharp, and properly placed on the cooler size you choose.
Can I order in small quantities?
Yes. We support both small and large private label orders. Whether you need a few for an event or a bulk run for resale, we are happy to help.
How long do private label orders take?
Most orders ship within two to four weeks, depending on the quantity and complexity of the customization. If you have a tight deadline, let us know and we will do our best to meet it.
Partner With Big Frig For Your Private Label Cooler Needs
You can shop, design, and work with our team to bring your private label cooler ideas to life!