Based on 566 reviews
Great Product

I went on a camping trip and was looking for a pour over coffee filter. I came upon this Big Frig Tumbler and it looked solid and had great reveiws , I ordered and I am glad I did. It did a great job and was super conveniet and a big plus as it fits a few sizes Would recomend !

*Limited Edition* Patriot Camo 45qt Badlands Cooler
Jason Lloyd
Patriot cooler

Awesome cooler looks awesome top notch quality keeps my stuff cold as ice đź‘Ťđź‘Ť

70 at badlands

Its a great cooler so far. I really like the divider. It also performs as advertised

Badland 20

I purchased this cooler for a road trip. To test it out, I put ice and several bottles of water in it and put it in the back of my car. Drove around with it in my car for three days and then put it in my garage for a week. Average outdoor temps were upper 80s low 90s. In the end, no ice was left, but the water was ice cold! I will purchase a larger model. Highly recommend!!

Great piece of equipment!

I finally upgraded from a cheap big box store cooler to the 75 qt Badland and I wish I would have bought one sooner! I loaded it up for a weekend road trip to a steak cook off competition and it kept everything cold for all 4 days. The cutting board/divider kept my drinks from smashing my food and the rack worked great to keep my condiments and sauces cool and dry! The quality of this cooler is top notch as well. The grips on the handle make it easy to lift and the latches lock solid yet are easy to operate one handed. Overall I’m very happy with my purchase

*Limited Edition* Patriot Camo 45qt Badlands Cooler
Tim Vivion

Great cooler and looks good to!

*Limited Edition* Patriot Camo 45qt Badlands Cooler
Bought it for the color scheme

Already had a 20 qt cooler in the car trunk. Was sufficient for most grocery purchases and such. Couldn't resist the patriotic color scheme. Now I have a patriotic 45 qt cooler in the trunk. Based on previous Big Frig cooler purchases, works as expected - fine. Keeps cold stuff cold, or hot stuff hot, until I get home.

75 qt Badlands Cooler
Gregory Peterson

This is the first "premium" cooler I've owned. Impressed with the quality, performance and features. I will likely be purchasing a second basket to have for delicate food items. My wife liked having that option.

20 qt Badlands Cooler
The Little Cooler that Could

Although I have not officially used my new 20 qt. Badlands Cooler yet, I can honestly tell you this Bad Boy is built to last! The construction of this cooler is far better than any cooler I have ever owned. It has so many innovative features such as: cleverly included bottle openers, a cutting board, a basket, freezer grade seal, long lasting metal latches, and even a vacuum release valve for ease of opening. I promise you will not be disappointed and will be the envy of all at any outdoor event.


Great quality calendar!!! Big Frig knocked this contest out of the park!!

20 qt Badlands Cooler
Tim Desmarteau
Great cooler

I used it at an all day event. Put Ice in it in the morning and did not have to refill on ice kept my beverages cold all day. Best cooler I have ever owned. Will buy again from them when I need a cooler.

Luv it!

We use this for our hunting and fishing cabin and it is great…got the Red and White one and sharp colors.

Flip strW

Works super well. Much more user friendly than the regular lid.

Great for whiskey or a hot coffee

Got the sand sand color. The cup is solid an with a sort of ceracoat texture. You gun experts will know what Im talking about. Fits perfect in the car cup holder and the color coating has not come off or is easily scratched. Cool drinks (aka Whiskey/Bourbon) stays cool alot longer than in a glass. Hot coffee keeps hot for about 1 hour. The plastic lid is nothing special, but does a good job of preventing spillage. All of it is easy to wash and clean up. Only con to the 20oz is that I now want the 30oz tumbler.


Really loving the 45 qt Badlands cooler! The basket comes in handy and the cutting board is multi-purpose, which is extremely helpful! Only additional thing that would be nice would be an option for wheels to transport just for convenience. But it's a great cooler either way!

The Growler with teeth

I have several of these Growler now, and they are my go to for everything from water to coffee. I use them in the duck blind. I have them straped to my saddle. I use one everyday, and they have held up to everything I have put them though. All the while keeping whatever is inside hot or cold. I had coffee in one for over 24 hour and I expected it to be cold, but to my surprise it was still somewhat warm.

Great cooler

Went camping and it kept ice for the whole trip!!

Worth every penny. This is the “brand”.

20qt badlands cooler

This cooler is everything you could ask for. The quality of the cooler itself is good, but the handle just falls off easily and doesn't stay on like it should. The first time pickin it up with 10 pounds of ice in it (half full ish) the handle just ripped out of the cooler. That's why the 3 stars.

Hey Nate, thank you for your review. It sounds like the handle on your cooler is defective. A member of our customer service team will be reaching out to you to resolve this issue. Sorry for the inconvenience. - Dakota

Flip Straw Growler Lid
Hunter Picklesimer
Big Frig Flip Straw Top

Fits on my 32 & 64 oz Big Frig bottles perfectly and is a tight seal. Doesn’t leak and keeps the drink cold for a long time!

10 qt Badlands Cooler
Matt Burdette
10 Qt


Great car trunk cooler

I keep the cooler in the car trunk for items that need to be kept cold in the summer or warm in the winter. Works great for my needs. Doesn't take up the whole trunk. Recently bought a 45 quart cooler for my wife and her Rav 4, as she does more grocery shopping.

Fantastic Cooler

Strong, well designed and stylish

Low country fishing

The trout bite is hot and the Big Frig keeps our catch cold!

Love my Big Frig, way better value than the other coolers!